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& nbsp; & nbsp; & nbsp; Liu Xiang out of the race has led to unexpected sponsor another competition. This time, Nike, Erie and VISA will to seize the Chinese people's emotional moment, quickly lost track into commercial success? & nbsp; & nbsp; & nbsp; at 11:55 on August 18, surprised and regret swept over Beijing Bird's Nest 90,000 spectators awaited. & Nbsp; & nbsp; & nbsp; & nbsp; on the big screen full of stiff and grimacing Liu Xiang, he slowly left the runway, and then broadcast to announce the Chinese "night" out of the race because of injury . two of the world's leading advertising company China office in an uproar. No. 1035 located in Shanghai Changle Road Wiedenkennedy (Wieden) company, the atmosphere began to tense up, some employees have begun to prepare for the back seat? Despite their clients Nike has not issued instructions. "This is not the first time, remember Liu Xiang broke the world record? We know our customers too, and everyone knows what to do next, rapid response for us is regular thing, all Top team should stand. "A house staff for this global independent creative communications company revealed. The company is the first collaboration Nike advertising agency? "Just do it" (Just do it) is the slog cheap jordans online an from their hands. the same time, at WPP Group's JWT (JWT) advertising company located in Beijing Jinbao Building 5th floor conference room, and a conference call is being held. The company is responsible for the customer's business development director Erie Xu Jin and executive creative director Tim ??? and who are part of Yili Group brand adjustment Liu Xiang after the game to discuss advertising strategies. 20 minutes after the end of the meeting. 16:30 the same day the creative team to complete all the scripts, 3:00 shooting late all done, the next morning handed over the Queen's network media delivery company. Around at 13:00 on the 19th, on MSN, and other major portals Sina Erie's new support Liu Xiang's advertising has landed. When When the lens is aligned with the beginning of the runway when Liu Xiang injured left feet and a pair of dazzling gold Nike running shoes, business people who understand that they debut. If Liu Xiang can continue the magic at the last Athens Olympics and won the men's 110 meters hurdles champion, or even create a new world record in the nest of the runway (Liu's father told CCTV reporter Liu Xiang ran before the close score 12 seconds 80), then, Nike running shoes golden debut will ce cheap jordans for sale mens rtainly be in a very passionate way emotion appears, Liu Xiang might kiss it in front of the camera, and then they threw the auditorium. That moment, this sporting goods company scenery perhaps overshadowed provide award sponsor Adidas clothing, or is it a special victory achieved in the opening ceremony, Li Ning. may be a phrase saying: The last person was told the bad news, is the favorite in mind. So many advertisers are Liu Xiang, who made a big bet, most of them admit, though considered the situation may not win, but do not expect to retire. Including VISA, Nike, Erie, Coca-Cola, Lenovo, at least 10 companies, including current and Liu signed a sponsorship contract. China Liu Xiang is a hero figure the only people in the heart of track and field events, and his exit so that wait outbreak of sudden loss of corporate sponsorship final tipping point. Several companies have already invested heavily in a good shot for the victory (or defeat) preparation of commercials, but now, these beautifully crafted ad has not debut will "retire." Fortunately, these global companies experienced rapid action. Besides, there are so many expectations stepped in to show their skills in the advertising elite. The first step is utterly uni Cheap air jordan 12 ovo fied action? post support for the athletes, this time to terminate the sponsorship agreement will be seen as adding insult to injury, this is absolutely not take the risk. Thus, almost all companies have expressed support for Liu Xiang future. The next race is a real business, and Nike with action to take a lesson to all businesses. Nike's director of public relations, Zhu nearly Qian said that in Liu Xiang out of the race shortly after the Nike company to develop and begin to implement a series of measures. Wieden first identified them and to retire interpreted as another success, is trying to Liu Xiang injured interpreted as his personal experience in a bright spot? functioning in this respect they are too familiar . Liu and his team really have done the best thing possible: in the nest last appearance, expression of pain, coach Sun Haiping in the post-match press conference is difficult to suppress tears, which so many people had the displeasure attributed calm, and let the other side of the Nike company to reflect the spirit of sport, sometimes it is more impressive. Wieden company night out of the new advertising word "love the game, love spell on all pride, love it win another one back, love to give up everything, lo cheap jordan shoes for men ve of glory, love frustration, love sports, even if It breaks your heart. " 18 day afternoon, the advertising department official major print media began to receive phone Nike aspects require temporary replacement ad. General manager of the "Beijing News" advertising a zero Lee told the "Business Weekly": "Customer because of breaking news events replace or modify the ads, change your ad published in time is a common thing, but a sudden change such as Nike ad indeed was the first time. " 19 yesterday morning, Liu Xiang, single piece head of advertising began to appear in Beijing, Shanghai, Guangzhou, Chengdu and Wuhan and other places of Metropolis and China News, Sports Weekly such a media forum, followed by portals and Nike own home page also saw the ad. day, Nike also began distributing a new version of the ad with the corresponding large poster major outlets in Beijing and experience stores, all consumers have the opportunity to shop free of charge. Distributed according to the number of look, Nike is constantly poster printed quantity, and may be distributing posters of the city to expand sales to other key cities. As for the TV ads, ad versions associated with Liu being broadcast will consider adjusting the broadcast Retro jordans for sale time or replaced, will bring much to lose specific Nike declined to comment. adjustment Erie is also very fast. Erie in the night before and did not put the CCTV broadcast of Liu Xiang has been "12 seconds 88" version of the ad, the ad with the rise of the steps before the protagonist is delivered won two gold medals in the Beijing Olympics Guo Jingjing. JWT client is responsible for business development director of Erie Xu Jin said, the beginning of the Yili Group expressed great importance to retire, because Liu Xiang is not just a product endorsement, he is Erie entire brand spokesperson, Erie naturally quite worried. But the two sides quickly to support Liu Xiang's advertising strategy to reach a consensus. Xu Jin said, "We want to determine the first time the Queen's communication strategy, of course, this strategy must reflect the large business style." So one is "a dream there is the next flight, Liu Xiang, we support you" to complete the production of online advertising in at 3:00 on August 19. He then said: "JWT Erie elaborate seven Olympic advertising version, so Liu Xiang out of the race, although sudden, but the impact on the overall brand communication plan Erie is not large." Another advertising giant VISA cheap foamposites companies more fortunate. 4A advertising company BBDO BBDO advertising creative director in charge of VISA system Xu Jie said, VISA advertisement invited a lot of athletes to participate, Liu Xiang is just one of them, in addition to Yao Ming, rowing teams. The "Refresh dream, 12 seconds 88," the ad was aired last year. During the Olympic Games this year, including advertising theme made Liu Xiang to participate are very relaxed humorous, highlighting the "participation" of the Olympic spirit, and did not emphasize the results. The two television commercials one interview Yao Ming, Liu Xiang, the other is Liu Xiang interview ordinary sports fans in Hong Kong. On the other hand, VISA advertising during the Olympic Games host emphasize hospitality, outdoor print ads in Beijing has Liu Xiang, Yao Ming, Phelps and many other athletes stand with a huge picture, the ad includes "within the four seas all brothers "" to have friends coming from afar "and so on. & nbsp; & nbsp; & nbsp; Xu Jie said the system, such a result is not thought of in advance, so did not take alternative advertising strategies. BBDO in a very long time before the Olympics, step by step in accordance with the established propaganda strategy to do, but this time Cheap air jordan 12 for sale online free shipping , because advertising would have no result-oriented, so there was no big loss. He said that Liu Xiang's advertisement will play in the Olympics, Liu Xiang does not want to give too much pressure. But the situation after the Olympics has not been set, the company's willingness to look at VISA. In contrast, some other major sponsors it appears relatively calm, Amway Corporation Senior Manager of External Affairs, said Li Jun, Amway did not "Liu Xiang in case of failure," the alternate marketing program for. Amway's view is that the court victory or defeat is standard issue, the company has since signed a spokesperson Liu Xiang, we are ready. Associate Professor, Department of Physical Education Central University of Finance and Economics and Management Min Jie told the "Business Weekly", under normal circumstances, the loss of players quit the race due to the sponsor is divided into two cases, one is the athlete and sponsors have signed between the requirements of competition screenings, such as football, basketball this game; the other is the image of endorsement signed between athletes and sponsors. Comparing the two players out of the race a greater impact on the former, the latter impact is relatively small. And before Liu Retro jordans for sale Xiang is the image of Nike signed endorsement between each other and did not played many times, we must make provision to participate in any tournament. Min Jie said, like Liu Xiang to terminate the contract and require compensation for such treatment, the possibility of doing a small Nike. Taking into account the mood of the people, they are likely to choose a more positive way. Aokang Group is also one of the sponsors Liu Xiang, Administrative Services Manager which Zhou Wei told the "First Financial Weekly" interview, "said the company in November last year signed Liu Xiang, it is to see in his sportsmanship, his eyes on symbolic significance. No athlete can time success, he succeed or failure or, are normal, even out of the race is normal. " The only been wronged Lenovo Group, after Liu Xiang out of the race, and immediately rumors that Lenovo will be removed from the former endorsement notebook advertising. But in an interview on August 19, the Lenovo told the "Business Weekly", "Lenovo in the CCTV advertising this year there are several sets ...... night you can see Liu Xiang's advertisement in the CCTV." The Chinese first top Olympic sponsors also said that as of now, Lenovo's Olympic marketing is very good, it ha cheap jordans for sale s exceeded the company's expectations. This is the result of a hard-won. Two years ago, the association hired astronomical soccer star Ronaldinho as product endorsements, Ronaldinho mediocre results, let this desire rapidly expanding reputation worldwide company disappointed. Of course I want to ask athletes to take risks to speak for himself, after the official partner of the Beijing Olympic Games Adidas experienced unprecedented embarrassment sponsors. Hu Jia, Zheng Zhi, Sui Feifei, who for various reasons can not participate in the Olympic Games or the premature withdrawal of advertising the film is gradually retired, Adidas is now the only hope is that Chinese women's volleyball team to become the final winner. Although Nike is relying on a wealth of experience to recoup their losses, but analysts have said that in the Beijing Olympic Games, many multinational companies have missed a very easy to predict a golden opportunity. Before Liu Xiang, the Olympic Games, Beijing is the biggest star of the US team swimmer Michael Phelps, before he came to Beijing to aspire to win eight Olympic gold medals, but not until later that he do so, advertisers only have shocked over. According to "The Wall Street Journal" reported that Cheap air jordans for sale Phelps's agent, Peter? Callis (Peter Carlisle) Blackberry is a steady stream of business received various proposals, he said. " when the start of the Olympics, such information is only sporadic, but as Phelps took the gold medal after another, this information is also more up, the first day only five, then 10, 20, On the weekends, it reached about 50 a day. " But before that, this talented player but did not get much favor outside the US market, in fact, now in China, he quickly become a hot figure. Swimwear manufacturer Speedo sponsored Phelps conditions, as long as Phelps got seven gold medals on offer $ 1 million in prize money? This is how cheap a price! China although many gold medalist, but athletes commercial operation of the system is not developed, if a company can bet Phelps early fall might be a good idea, unfortunately they only care stare Liu Xiang and Yao Ming. Most multinational companies also need to learn Chinese strain in this rapidly changing environment and development, because they often face different challenges. For example, even Adidas is justifiably Olympic sponsors, but it still had to face in the Olympic Games opening ceremony, China chose Li Ning lit the cauldron as the last player. Though the former Chinese gymnastics prince now no longer strong build body, but he still surround the nest with a beautiful position to run a few minutes, people around the world may know through national commentator Li Ning and he represents the Chinese sports brand.Opening Ceremony X Originals Adidas, which has a great deal of topic, announces shoe money again. by the well-known store Opening Ceremony proposal jointly launched the adidsa Originals joint series, recently announced again in the new joint series of footwear products. 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