By Richard Andrews

ISBN-10: 0415503558

ISBN-13: 9780415503556

A thought of latest Rhetoric describes, explains, and argues the overarching concept of latest rhetoric. This present view of rhetoric brings jointly issues within the conversation arts, together with political literary feedback; bi- and multi-lingualism; multimodality; framing as an inventive and sociological gadget for composition and interpretation; literacy within the electronic age; and the department among fiction and ‘non-fiction’ in language/literature reviews. Chapters discover the results of rhetoric for specific facets of the sphere. Discussions through the publication supply illustrations that floor the cloth in practice.

As an overarching conception within the communique arts, rhetoric is sublime as a theoretical resolution and straightforward as a pragmatic one. It asks such questions as who's speaking/writing/composing? to whom? why? what's being conveyed? and the way is it being conveyed?

Acknowledging the shortage of contemporary works addressing the speculation of rhetoric, this e-book goals to fill the prevailing theoretical hole and while circulation the sphere of language/literature reviews ahead into new territory. It offers the keynote theoretical advisor for a new release of academics, instructor educators and researchers within the fields of English as an issue; English as a moment, international or extra language; and language research in most cases.

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Extra info for A Theory of Contemporary Rhetoric

Example text

Its value is clear. First, rhetoric has a long history because every generation has to work out the dynamics of the why and how of who is speaking to whom about what. Second, the re-emergence of rhetoric as a unifying theory for English (and other subjects/disciplines) is much to do with provisionality, democratic pluralism, and socio-economic pressures requiring people to communicate with each other. It does not thrive in an autocracy, other than through propaganda. Third, any remaking of rhetoric has to take into account multimodality and contemporary digital communication in the twenty-first century.

Some people react by being able to concentrate on activities that require a great deal of undivided attention; others are good at attending to multiple demands at the same time. What is significant for rhetoric in both the economics of attention of the individual, and also for those working to try to attract attention of the individual, is that both are informed by the socio-psychological framings, modal variations, and power relations of rhetoric. Finally, in this chapter on the limitations of classical rhetoric and the parameters of contemporary rhetoric—its antecedents and its distinctive nature now—we address the question of whether we should be using the pluralistic term rhetorics or stick with the singular and overarching term rhetoric.

One of the key links that Moffett makes, however, is to suggest that the seemingly distinct written forms in the English curriculum are all intimately related to the basic spoken and dramatic forms and motivations. The following passage crystallizes the argument: Although we enter school already with a rhetoric, it is of course naïve and drastically inadequate to later communication needs. The function of the school is to extend the rhetorical repertory and to bind messages so tightly to message senders that this relation will not be lost in transferring it to the page.

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A Theory of Contemporary Rhetoric by Richard Andrews

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