By Eric S. Knowles, Jay A. Linn
Resistance and Persuasion is the 1st e-book to investigate the character of resistance and show the way it should be decreased, triumph over, or used to advertise persuasion. through interpreting resistance, and offering thoughts for overcoming it, this new booklet generates perception into new points of impact and persuasion. With contributions from the leaders within the box, this e-book offers unique principles and study that show how realizing resistance can enhance persuasion, compliance, and social impact. some of the authors current their study for the 1st time. 4 faces of resistance are pointed out: reactance, mistrust, scrutiny, and inertia. The concluding bankruptcy summarizes the book's theoretical contributions and establishes a resistance-based learn schedule for persuasion and perspective swap. This new publication is helping to set up resistance as a sound sub-field of persuasion that's equivalent in strength to persuade.
Resistance and Persuasion bargains many new revelations approximately persuasion:
*Acknowledging resistance is helping to lessen it.
*Raising reactance makes a powerful message extra persuasive.
*Putting arguments right into a narrative raises their impact.
*Identifying illegitimate assets of data strengthens the impression of valid sources.
*Looking forward reduces resistance to persuasive makes an attempt.
This quantity will attract researchers and scholars from quite a few disciplines together with social, cognitive, and health and wellbeing psychology, verbal exchange, advertising, political technological know-how, journalism, and education.